Salesforce’s New Cloud Services

Recently, Salesforce has hosted its 13th annual user conference, Dreamforce, in San Francisco. In congruence with the more than 160,000 individuals in attendance, there were also a series of special guests including musician Stevie Wonder, Microsoft CEO Satya Nadella, and Lightning Man. Salesforce announced that in 2016, it will become the world’s fourth largest software company, behind only Microsoft, Oracle, and SAP.

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This news joins the announcement of the plethora of new cloud based services. Lightning Man, also known as Salesforce co-founder Parker Harris, announced the new Internet of Things, or IoT, Cloud that is powered by thunder. The IoT will connect events from devices on the IoT platform to Salesforce and Thunder will be the real time event processing engine that powers the platform. Through the IoT Cloud, businesses may use the point and click tools that are available to outline, alter, and set rules for events that may trigger a reaction throughout the Salesforce platform. Events may be triggered by things such as clickstreams, log entries, sensors, and other devices. Device support will be determined through customer feedback during the pilot tests, a method that is part of the idea of allowing third parties to construct appropriate support.  IoT Cloud will be piloted in the beginning of 2016. In addition, Microsoft was announced as the launch partner.

“IoT deployments only bring value when organizations are able to act on the information that their IoT networks generate,” said Gary Barnett, chief analyst at Ovum. “The ability to make sense of that data by connecting it with existing customer information will be a key factor in turning data into action.”

SalesforceIQ, the result of the attainment last year of RelateIQ, was also announced. The product is available in two different versions in order to best fit the needs of customers. The product is being offered for Small Business and for Sales Cloud. Each of these products is specialized for their different settings, but both monitor the user’s email, calendar, and other information in addition to recommending actions that catalyze the sales process. Relevant information is automatically sent to Salesforce. The SalesforceIQ for Sales Cloud consists of iOS, Android, and Chrome apps while Salesforce IQ for Small business is available now in a 14 day free trial.

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