SalesForce Internet of Things
Salesforce has announced the development of the Salesforce Internet of Things Cloud. This was announced at its large customer conference, Dreamforce, in San Francisco. To accommodate this new IoT cloud, an all-new thunder platform was developed. This platform joins the ranks of Lightning, Salesforce 1, and Wave.
Salesforce has seen a connection between its customers and the data that is generated from various sources. As a result, the company wishes to help edify customers of the many functions of this increasing amount of information that is accumulating. Dylan Steele, senior director of product marketing for the App Cloud at Salesforce, has told tech website TechCrunch, “We are watching the increasing volume of data coming off of connected devices, and we are thinking about how we can help customers deal with those massive amounts of data.” However, salesforce wishes to utilize this tool to help companies further their customers understanding of this massive amount of data that is coming from a multitude of sources: apps, web data, etc.
“When you look behind all of this, there is a customer generating all of this data,” he said. In theory, the more data you have about a customer, the more you can pinpoint their requirements and react to their needs. In practice, however processing all of this data is massively complex and many companies struggle with it today. Essentially, the latest Salesforce product provides what Salesforce has always done from its earliest days when it put CRM in the cloud. It’s doing the heavy lifting and saving customer from setting up and maintaining their own hardware, while giving them a set of tools to do the job in the cloud. Processing big data, however, is a bit more complex than dealing with customer and marketing data. Salesforce has its work cut out for it, but it believes it can help simplify a complex set of big data processing tasks related to the Internet of Things. You can buy this as a service, and you don’t have to worry about the different types of technology to manage the complex processes.”
In addition, the IoT cloud also brings a more industrial purpose; the IoT cloud will absorb more data from the Industrial IoT, which is being sent information sources such as factories, warehouses, and wind turbines.