HP Cannot Compete As Public Cloud Service Provider
One year ago HP thought it would be competing with Amazon, Google and Microsoft to become the leader in cloud services. HP has re-branded and re-launched their cloud services many times, the most recent being their Helion service. However, the customer base is practically non-existent.
Last year they acquired Eucalyptus, an open-source vendor that was marketed as being Amazon Web Service compatible. This deal made no sense, and just added to HP’s gloomy cloud history. Though they are ceding the public cloud, they are still selling servers. Their largest customers are cloud companies or cloud behemoths. For other companies, HP hopes to build smaller cloud systems in ways that they can also utilize Amazon, Microsoft and other services.
For example a company could use HP computers to create content and Microsoft to handle email or heavy workloads on information. Salesforce.com is cloud platform used to share information.
HP was the leader in selling computer services to business, so it looked like selling computing in a new way would be easy for them. However, due to the scale of public clouds, with more than a million servers on each one, being difficult to learn it is very hard for newcomers to enter the market.
Enabling companies to create their own software applications is an important aspect of corporate technology, and is an area where HP seriously lacks. HP has put their engineers and sales people together to become better acquainted with each others services in order to promote the sharing of assets and collaboration.