Google Expands Into India

India is one of the few countries whose economy is expanding and almost every company wants to make the most of it. These opportunities for growth are more evident in the cloud sector than others because cloud penetration is fairly low in India.

Considering the population of this country and their growing demand for goods and services, it’s only right to assume that many businesses across different sectors will thrive over the next few years. All these companies need cloud at some point in time to make their operations more efficient and streamlined. This means, cloud service providers are likely to see huge growths in India within the next five years.

In fact, a report by Gartner shows that cloud business in India is likely to grow by 38 percent in 2017 alone and by the end of this year, the total worth of this market will be $1.81 billion. But, that’s hardly anything considering the size and potential of this country.

To make the most of these opportunities, cloud service providers are expanding their presence here. Already, Microsoft and Amazon have a big presence here and they are also slowly gaining a strong foothold in this sector.

Google has also joined the bandwagon now as it announced that it will double its headcount for the cloud business by the end of this year. Clearly, this move is to counter the efforts of Microsoft and Amazon in India.

Already, Google has invested around $30 billion in infrastructure over the last three years and this year, it plans to open its first data center in India. This center gives its customers an opportunity to keep their confidential data within the territorial boundaries of India, and at the same time, leverage the benefits offered by cloud.

Such a facility is expected to boost the confidence of small and medium sized businesses in cloud technology as a whole because they can rest assured that their data will be close to home. The government hasn’t come up with any specific rules about cloud storage at present, but it won’t be long before it also choose the path of countries like Germany that insist that all the data of its companies should be located within its geographical boundaries only. It’s good to always anticipate such a rule and work towards it, as this way there will be no disruptions whatsoever.

Currently, Google has about ten data centers worldwide and seven coming up around the world including India.

Though Google is a relatively late entrant to this field, it is catching up quite well with Microsoft, Amazon and IBM. Much of this success can be attributed to its research and development in the areas of machine learning and artificial intelligence. In India too, it plans to tap into both these areas to create a large customer base for itself.

Overall, it ‘s a good time for cloud companies to enter India as its economy is booming and more companies are looking to leverage cloud.

About The Author
Lavanya Rathnam is a professional writer of tech and financial blogs. Creative thinker, out of the boxer, content builder and tenacious researcher who specializes in explaining complex ideas to different audiences.
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