Google Acquires Orbitera
Google has recently announced the purchase of Orbitera, which will improve Google’s enterprise service sector and allows Google to become a stronger competitor against companies such as Amazon and Microsoft. While terms of the deal have not yet been disclosed, TechCrunch estimates that it closed for about $100 million.
Orbitera CEO Marcin Kurc will continue to operate the company as a separate entity and will continue to support existing customers. Orbitera’s technology will improve support of software vendors on Google’s Cloud Platform.
This acquisition marks a great addition to Google, as Orbitera has already launched upwards of 60,000 enterprise stacks, including Adobe and Oracle. Orbitera focuses on four parts of constructing cloud marketplaces: billing and cost optimization, marketplace and catalogs, packaging and provisioning, and trials and lead management. This acquisition also improves Google in terms of personnel and perspective, as CEO Marcin Kurc had previously worked at Amazon Web Services.
Based in West Hollywood, California, Orbitera was co-founded in 2011 by Firas Bushnaq and Brian Singer and had accumulated $2 million in venture funding. The company was founded with the thought of breaking the mold in which enterprise software is sold and bought by making this process easier, and thus the Orbitera Cloud Commerce Platform was created. Since establishment, Orbitera has launched upward of 60,000 enterprise stacks.
Nan Boden, Google’s head of global technology partners: “Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds. This acquisition is not only meant to improve the support of software vendors on Google Cloud Platform, but it also aims to reinforce Google’s support for the multi-cloud world.”
Boden: “The current model for the deploying, managing and billing of cloud-based software does not easily fit the way today’s modern enterprises operate. Orbitera automates many of the processes associated with billing, packaging and pricing optimization for leading businesses and ISVs (independent software vendors) supporting customers running in the cloud. More than 60,000 enterprise stacks have been launched on Orbitera.”
Orbitera CEO Marcin Kurc: “When we first started Orbitera, our mission was to enable frictionless sales of cloud-based enterprise software and services. Becoming part of the Google Cloud Platform team allows us to continue and accelerate toward this goal…. We will continue to deliver the products and services our customers rely on with the added scale that Google provides.”