Google is going all-out with its arsenal to take on Microsoft and AWS in a growing cloud war. It’s latest product is Cloud Spanner, a global database that’s driven Google to become one of the best tech companies in the world. While this is not a new product as it’s been around for decades, this is the first time Google is opening it up for its customers.
Cloud Spanner is the database that has been powering Google for the last so many years. It all started when a group of engineers came together to create the first database and a system that seemed to defy all logic. Called the Spanner, this database was a mechanism to store information across millions of [...]
Snap and Google have entered into a five-year agreement, under which Snap has committed to purchasing Google services to the tune of $400 million each year. When this deal expires in 2022, Snap would have spent $2 billion on Google cloud. Already, Snap relies on Google Cloud to run many of its operations, and this agreement will only strengthen the partnership between the two companies.
This agreement is a big win for Google Cloud, as it is looking to take on competition from AWS and Microsoft. Recent results show that AWS is still at the top, followed by Microsoft. Though Google has been working hard in its cloud segment, it hasn’t been able to take on these two giants. [...]
Almost every major cloud provider is coming up with innovative products and add-ons that’ll add value to their customers. In this line, Google has released a new cloud encryption key management service to make it easy for organizations to create and use encryption keys to protect their data. This service is currently available in the beta version in 50 countries including the US, Canada, Australia and Denmark.
This service, in many ways, is a necessity considering the number of hacking incidents that have taken place over the last year, including the widely spoken rigging of the US election. It can add an extra layer of protection for confidential data stored on the [...]
G-cloud is making a big impact in the UK, as is evident from the recent sales figures released by the company. For the first time since its inception in 2012, G-cloud has passed the £1.5 billion mark, and much of it comes from its small and medium enterprise (SME) customers. According to the release £875 million came from SMEs, while £702 million came from large enterprises.
These numbers, in many ways, reflect the strength of the British economy, and its ability to stand firm despite Brexit. Also, it shows the growing presence of G-cloud, and the cloud industry at large in the UK. The rate of adoption of technology, especially cloud, is fairly high in the Western world, and [...]
India is a growing market fueled by its economic aspirations and young demographics. It’s little wonder that every major company in the world has a presence here, and Google is no different. It plans to set up a dedicated data center in Mumbai during 2017 to cater to the growing demands of Indian businesses.
This is an important move for Google because the Indian market is too large to be ignored. Already AWS and Microsoft have a presence here. However, the Indian cloud market is still in the developing stage, so any investments here is likely to grow with the cloud sector. All the major cloud providers understand the current situation, as well as the potential it offers [...]
Google scores over its arch rival Amazon by acquiring a company called Qwiklabs, that provides hands-on training for AWS developers. The terms of the deal were not disclosed.
Qwiklabs was founded in 2012 to focus on teaching developers to create and run applications on the AWS platform. Though the original idea was to create a learning tool for cloud-based platforms, the focus quickly turned to AWS because of its dominance in the cloud market. AWS also started using Qwiklabs as its go-to service for providing self-paced labs for different developers.
All that is set to change with this acquisition. Clearly, Google acquired Qwiklabs with an intent to take on its [...]