Box Teams Up with IBM
Box and IBM have paired up to boost both of their sales in a corporate setting. Both companies will benefit from this pairing; IBM becomes more modern with the integration of box into its cloud services and Box has a new channel with larger corporations and will be able to reach customers in new settings like finance and healthcare.
Box users will be able to store files on IBM’s SoftLayer cloud platform and IBM’s mobile apps will deliver Box services on Apple’s iPhones and iPads long with IBM’s content management and security tools. “We see this partnership as a kind of blueprint for where enterprise technology is going to go,” said Box CEO Aaron Levie. While building Box into SoftLayer will take more than a year, BM could start building Box’s services into custom software immediately.
Out of a registered 37 million box users, few pay for the services. In order to increase revenue, Box has built services aimed at markets such as Healthcare.
The partnership will also allow Box to expand globally, as it would be able to utilize IBM 40 data centers in 17 different countries. “We plan to use IBM’s cloud in at least a dozen or so key markets that we’re going after internationally,” Levie said.
Recently, IBM has faced declining revenues in its hardware, software and services businesses. It is looking toward companies like Box to revive it as a cloud services company and enable it to compete with companies such as Microsoft.
This partnership is just one of many both companies have made in recent months. Box has paired with both Microsoft and Cisco and IBM has also made a string of agreements that ally it with the fast growing internet.