AMI-Partners today announced the launch of its SMB Geo Planning Suite (GPS). The suite is a set of demand-forecasting, channel-capacity planning and prospect-targeting tools that tracks at the state/metro level. With this innovation, AMI continues its fifteen-year tradition of delivering actionable sales enhancement capabilities to ICT marketing and channel sales teams targeting the SMB space.
US State & Metro SMB Demand and Forecast Model. This state/metro level demand forecasting tool quantifies opportunities across 90+ ICT categories in 50 states and the top 25 metros for the 2012-16 timeframe. ICT categories addressed include both on-premise and cloud/hosted products, like smartphones, tablets, SaaS (CRM, ERP, HR, productivity suites, email, etc.), IaaS (security and storage solutions), remote managed IT services (RMITS) and unified communications (UC), among several others.
Channel Capacity/Routes-to-Market (RTM) Planner. This tool quantifies the dollar volume of purchases SMBs make through various purchase channels for 90+ individual products and services. A forward-looking trends assessment outlines channel shifts expected to take place in the 2012-16 timeframe in each product category. The tool also quantifies the number of channel partners operating in each geographic territory and further qualifies them by product expertise.
Prospect Targeting Tool/Gearbox. Leveraging AMI’s proprietary needs-behaviors-driven ICT segmentation and purchase propensity models, the Gearbox pinpoints specific SMBs with the highest likelihood to invest in any given ICT solution. In addition, deep segment profiling and persona development drive on-point messaging to selected target markets.
“This proven suite of services has been successfully used by leading ICT players to transform their SMB GTM practices,” said Deepinder Sahni, SVP at AMI-Partners. “It can be used straight out of the box or customized to each vendor’s unique needs. By using this suite, a marketer can pinpoint an attractive prospect at the zip code level, assess the prospect’s needs, then guide a suitably qualified channel partner to engage the prospect and deliver a winning value proposition.”
For more information about our studies, AMI-Partners, or our global SMB research, visit www.ami-partners.com.
