Video Guidance, a strategic visual communications company, has formed a joint partnership with Sovran, Inc. Sovran is a technology solutions provider that specializes in solving connectivity issues on diverse platforms. Video Guidance’s strategic partnerships utilize and maximize their resources to offer more comprehensive collaboration and visual services to businesses and organizations. The relationships will help Video Guidance grow by increasing its sales presence in its current markets and expanding its geographic reach.
“Our Partner program is designed to help resellers succeed in the highly lucrative video conferencing market,” said Michael Werch, president of Video Guidance. The initiative enables value-added resellers (VARs) to take advantage of high-margin sales opportunities with our best-in-class video conferencing solutions.”
The program helps lower the barrier for VARs looking to penetrate the video conferencing market by helping them succeed in each area of the sales cycle — from product specification to sales and technical training, and from end-user demonstrations to post-sales.
Strategic partners help Video Guidance – through its cloud-based services — create a more visually collaborative workspace for its customers. In the last decade, Internet, mobile and broadband technologies have redefined our way of life, and visual communication tools have become critical to a business’ efficiencies. And in an era of dispersed teams and reduced travel budgets, enhanced, strategic collaboration and applications are essential to maximizing the benefits of today’s sophisticated technology.
“We are very excited for Sovran to join our team of strategic partners,” said Werch. “With Sovran, we see more market opportunities for our business and for giving our customers the right solutions.”