RAMP, a Content Optimization platform for major online media publishers, today announced that it has launched a free mobile website audit tool at www.ramp.com/mobile360. RAMP’s Mobile360 site audit provides a complete checklist evaluation of a website’s mobile “readiness” and provides publishers with an easy to understand guide to building and deploying a best practice mobile experience across smartphones and tablets. Any website owner can input their site address and receive back a detailed report within 48 hours of submission.
In addition, RAMP recently conducted a survey of the Fortune 1000, and found that only 17% have a mobile website today. Recent reports suggest that as much as 50% of total web visits will be from mobile users within three years. As mobile traffic continues to grow, publishers and companies without a mobile website risk losing a large amount of user engagement, and RAMP released a study earlier this year estimating that companies stand to lose as much as $5B over the next 3 years from poor mobile site publishing practices.
“Publishing content on the Web has become more challenging than ever, with the proliferation of new devices and technologies,” said Tom Wilde, RAMP CEO. “With Mobile360, site owners can get a free, comprehensive view of mobile publishing best practices and be in a position to capitalize on the explosive growth of mobile users.”