Microsoft and Rackspace Pair Up
Rackspace Hosting and has paired up with Microsoft to manage and offer technical support to Microsoft’s public cloud computing platform known as Azure. Azure support and managed services are currently available and expansion to overseas customers will begin in 2016.
Rackspace has struggled to compete with larger companies and their cloud platforms, such as Amazon Web Services, and this agreement with Microsoft marks its first major deal to support public cloud services other than its own.
Rackspace Chief Technology Officer, John Engates, has said, “Stay tuned. As part of our managed cloud strategy, a tenet of that is we want to support industry-leading technologies. Our strategy really gives us the opportunity to apply fanatical support to any leading industry platform in the future. So stay tuned in terms of announcements.”
Rackspace hopes to improve profit margins and reduce capital spending by offering managed services and technical support for public clouds, and it is starting with Microsoft’s Azure. Rackspace’s main strength has been providing fanatical service, training and technical support to smaller businesses.
Rackspace technical support will be available directly to clients through Microsoft. Rackspace may also resell Microsoft’s IaaS services to its cutomers. In the fourth quarter of 2014, IaaS Services accounted for thirty one percent of Rackspace’s total revenue.
Engates also added Rackspace will help customers build apps that run in hybrid, private-public cloud environments. Many companies are becoming interested in the public-private cloud model, with important business apps ran on private servers with accessing public IaaS providers on a as needed basis.