As more customers access information on-the-go, SMS is increasingly becoming an important tool in multi-channel marketing. However, there are still a number of businesses that believe mobile marketing demands significantly large budgets and heavy investments in applications.

In truth, gaining access to mobile communications is easier than ever and engaging with mobile users is as simple as sending out personalized and targeted text messages. Initiating two-way SMS communication between a brand and a mobile user is not only convenient but also essential to make your brand a household name. 

Here are some key benefits of adopting SMS marketing as a promotional tool: 

1. Direct and Real-Time Communication

Text messaging is one of the most immediate channels for marketing communication. Statistics suggest that 97% of recipients will read your text within 15 minutes of its delivery. Time-critical messages work best using this tool. Studies also suggest that 45% of SMS campaigns generate successful ROI. These figures have the potential to go up to 50% when combined with other popular tools.

2. Building Databases and Simplifying Interactions

Encourage your customers to interact with you through SMS messaging services. Adding creative copy, short codes or keywords to your printing material and other marketing communications allows both existing and potential customers to easily respond to your message. When audiences can contact your brand easily, you may build databases of high-intent customers more efficiently.

3. Easy Integration with other Channels

While SMS is an excellent standalone channel, it also provides the ability to improve and support other media, including television ads, social media and e-mail. For instance, customers may use this tool to enter opinion polls and contests released on alternative platforms.

4. Learn More about your Customer

SMS is an excellent channel to receive feedback from your customers. Studies suggest that 31% of your target audience is likely to respond to an SMS-enabled survey. The average response time recorded is as short as 5 minutes. This means businesses can accumulate quick insights on the psyche of their target groups and use this information effectively for enhanced service delivery.

5. Increase Customer Engagement

Just imagine the number of ways in which SMS can help your brand improve engagement across the customer lifecycle! Especially for e-commerce businesses, this channel may be effectively used to introduce new product ranges, send order confirmations, delivery information and assistance for product returns and exchanges.

Finally, SMS services are best leveraged to track meaningful ROI, identify receptive customers, monitor delivery rates and use this information to improve business processes. A commonly believed myth that SMS is a difficult channel to track is being rapidly debunked; this tool is at least as effective as e-mail when it comes to customer engagement. By using analytics intelligently, businesses are able to create well-targeted and profit-making campaigns for their brands using SMS services.

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When My Docs Online, an online file sharing and delivery service with 15 years experience, revamped their Share feature in July, they focused on control, tracking  and audit.

“We’ve been doing this for businesses and professionals for some time,” said CEO Stephen Campbell, “And we know that in addition to ease of use for both sender and recipients, the sender also needs the ability to control, modify, and track delivery.”

The result is the addition of a Share Management tool that lets senders see exactly what transpired on the receiving side, with download logging, IP addresses, and results. The new tool also allows easy cancellation, modification of expiration, addition or change to delivery passwords, and more.

The new release also introduced labels to allow tagging of a Share with a meaningful label, including “Smart Labels” that pre-determine delivery features including a default password, number of days before the delivery expires, and a pre-formatted comment.

“A decade ago all our file deliveries were done with My Docs Online sending an email on the customer’s behalf,” said Campbell. “Now fully 50 per cent of the time customers choose to get a link from us and send it themselves. The label option in part replaces the email address they are no longer including, making it easier to find and track a particular Share.”

Six weeks into the new release, the company has been able to gain some insight into usage patterns:

  • 8 percent of Shares use a delivery password for increased security
  • 59 percent involved a single file, and another third were for between 2 and ten files. Only one in a hundred Shares involved more than 30 files.

More stats and info are available on the My Docs Online blog.

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Effective Software Development – Best Practices

by Benjamin on August 27, 2014

A software development company should always be on the lookout for methods to develop software in the most effective manner. This is because as the competition grows, a software service provider could fall behind in the race, if it does not stay updated with current trends, technologies and best practices. An effective software solutions firm is curious, inquisitive and pragmatic. It should have the willingness to learn and even unlearn different process flows, required to provide high quality services for its clients. It should also be able to choose the right tools, technologies, techniques and methods.

It is recommended that a developer should put into practice – a set of proven and effective guidelines to ensure project success. When carrying out project work, the first step is adopting a comprehensive but practical approach that will maximize chances of a successful end result.

System maintenance is a significant requirement. A software system undergoes various changes once it is delivered to a client, thus your programs should be flexible enough to inculcate the necessary changes required swiftly.

One of the hallmarks of a great IT workforce is that, it should be curious, inquisitive and pragmatic. Curiosity – for learning new technologies, an eagerness to grasp efficient techniques is paramount. Inquisitive refers to investigating and questioning every insight that the team comes across, during various stages of a software development cycle. Pragmatism involves choosing the best fit technologies, tools, techniques and methods.

Every company has its own phases of development. The typical phases of developing software includes analysis of software needs, design, identification of the software required, programming, detailed specs of the exact requirements, testing and maintenance. Developers should keep in mind that this kind of development is nothing like producing cars. When a car is ready, the one who buys it does not go back to the manufacturer and ask to add another wheel or to put engine somewhere else. Building expensive projects is not the same as simple web app building with two pages. Hardware has a specification that one has to code against.

For any project done by the company, it is necessary to have in place and practice a set of proven and effective guidelines to ascertain the success of the work and delivery of expected results. The in-house manager has a vital role in making certain that each phase of the project, is executed, as planned. The project manager has the responsibility to consider the possible risks that is involved and ways to resolve or avoid them as well as establishing and maintaining momentum all throughout the project. Although the life cycle could have a lot of versions, each version carries its own advantages and disadvantages, and all of them have the same steps needed to be more effective. It undergoes a feasibility check before being given the go-ahead. If this proceeds, a proper plan is prepared, along with budget estimates for all the development stages. After the project’s feasibility is tested, system requirements are gathered. Business analysts do a complete analysis and study of business requirements of a company and the trends in the market. Starting from interface to data design, every program is discussed to keep the software in a high level design. The requirement analysis and design phase is considered the most vital part of the SDLC. Any flaw during this phase could prove very costly for further life cycle stages.

The code generation and implementation phase in software building involves the code translation of a well-thought design. Programs desired are built using a conventional programming language and with the aid of programming tools such as Interpreters, Compilers and Debuggers. The code is generated with the use of different high level programming languages that include Pascal, C++, C, Java and more. Besides the requirement analysis, testing is another important stage of SDLC that will decide the functionality and effectiveness of the product. This stage reveals errors and bugs of the system. System testing includes integrating testing to check if the interfaces between modules are in proper working condition. Software system maintenance is an unavoidable need. This development must be flexible in order to inculcate the changes needed with time and the changing business requirements.

Summary

 Software development is a highly qualitative and business critical aspect of any project that business enterprises handle. There are various stages through a development cycle that design, test and validate the effectiveness of a software application in business processes. This article is published by Tatvasoft, a leading software development firm in the UK that specializes in designing variety of software and web applications for a wide variety of clients.

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Advancement of IT technology brings many development options for the developers. And thus allows a wide range of software development services for IT companies which proves to be a perfect platform for the development purpose which also provides great result for the developers. For this purpose, it is one of the ideal solutions for the developer, but before we discuss this, we’d like to give you a brief introduction on BizTalk.

What is BizTalk?

In simple terms, it is a highly effective development platform. It is a hosting server used to help to manage various techniques managing on different systems return smooth interaction. Its multi-platform plugs are personalized to link with techniques or programs in business. It is generally known for its program incorporation features as it’s very simple but very useful. It able to provides complete solution for developing programs and techniques as well as assisting linked techniques.

What is great about BizTalk?

One good thing about this sever, that it comes up with something new with every new versions. And that is what Microsoft done with their recent update of BizTalk 2013. With every new version it scales up and out and is designed to meet the needs of even the most demanding enterprises, but it work well equally well with both large and medium-sized organizations.

How any organization takes the advantages of BizTalk?

This software helps many companies to integrate and develop business processes, applications and services across the enterprise. It is possible to prepare workflow application applications to automate business processes across the enterprise, and to exchange information with line of different business systems.

BizTalk, with SQL and Visual Studio, provides any organization proper foundation of a powerful, flexible and easily accessible universal messaging center that allows data management and transfer from unequal systems and databases under well-defined rules. It also has several free adaptors that allow for direct data links with the most of the popular database. However, it is currently available with ERP, EDI and some finance systems.

What this software can do for your organization?

That is very important question, but expert developers frequently work with a variety of developing options by using transformation maps, Implementing Maps and any many other options for organization. Today big IT development companies run on varied different platforms that enable employees of one company to communicate with each another very easily. Thus with help of professional developers the performance of entire enterprise increased significantly.

This server delivered fascinating solutions to customers. Professional software developers clearly understand the value of interaction between various levels in the same organization. And that is why perhaps the demand for Biztalk development companies has increased significantly and with the latest version It allows more option for the developers, so chances are bright that it is becomes even more popular in nearest future.

Summary:

BizTalk is one of the newer software for the developer Biztalk is highly effective development platform. It is Microsoft developed hosting server used to help to manage various techniques managing on different systems return smooth interaction. Its multi-platform plugs are personalized to link with techniques or programs in business. To know more about BizTalk Development, please visit Tatvasoft

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Digital marketing” is now a familiar term across age groups spending time on online and mobile interfaces. The digital media space can no longer be ignored and companies in varying fields, from pharmaceutical to telecom have started to take it seriously, and invest in it for the long term.

Large companies would need a strong presence in the digital arena. This means that many stakeholders would be involved in handling different kinds of digital media. For example, one agency might be in charge of the website creation and social media content, while another might handle email campaigns and banner ads. Add the technology service provider to this mix, and you could be headed for confusion. It is prudent to address this situation before it gets out of hand.

To implement a collaborative platform for one of its clients in business information services, HCL Tech used the following main 7 components:

Shared Technology Platform

The platform that was implemented had to be common across all the digital agencies and the technology service provider. It would form the foundation of the solution, and had to be capable enough to handle all the common assets, activities and reporting mechanisms.

Common Understanding of Objectives

The big picture is very important in such a collaborative scenario, and each digital agency and technology provider should have an idea of the objective to be achieved. This would help them understand the importance of their individual responsibilities clearly.

Definition of Roles

When multiple stakeholders are involved, the interfaces between them play an important role. This means that a single point of contact should be defined in each digital agency, as well as at the technology service provider and at the client’s end. The team structure within each team should also be uniformly and clearly defined, including special role definitions such as BIS digitization services.

Clear Definition of Responsibilities

In most situations, the final accountability might lie with the client’s business team, but it is important to define a responsibility matrix for all the stakeholders involved. This would help to identify the points of success, as well as to pinpoint any issues at an early stage.

Training Requirements

It is essential that the service provider provides the required training about the platform to the digital agencies, and also is available for guidance after the participants have started using it. Some of the aspects to be covered by the training include features of the platform, storage and access of digital assets, managing information, workflows and reporting mechanisms.

What are Workflows?

A common platform is effective only if used in a collaborative and uniform manner by all the stakeholders. The creation and review of workflows need to be performed by the end users of the platform from the client’s team, but in close discussion with the digital agencies.

Why are Reporting Mechanisms Important?

Reporting is an important step for tracking progress, and requires a common template to be established for use by all agencies.

Why are Reporting Mechanisms Important?

Reporting is an important step for tracking progress, and requires a common template to be established for use by all agencies.

Opting for a shared technology platform at an early stage of digital marketing would improve efficiency and brand image. It would also ensure that your digital marketing campaigns reach the required audience within an optimal period of time.

To know more about the topic please refer to the whitepaper written by HCL Technologies

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If you run a higher educational institution, your student is your customer. Surprising as it may sound, consider this: the focus of most initiatives in your institute needs to be the student. Starting from attracting them to join your institute, to the way their association with you is managed, you could achieve desired results if you plan your strategy keeping the student in the spotlight.

IT can play an essential role in helping you manage student relations. A Student Relationship Management (SRM) framework can help you forge a better connection with your students, keep you aware of any reasons that could cause dissatisfaction or churning and provides mechanisms to address such situations at the earliest.

Challenges to be addressed by an SRM Solution

Some of the challenges faced by higher educational institutions are:

  • Improving student enrolment and retention

  • Encouraging a lifelong learning process, including alumni engagement

  • Bringing about pricing optimization for education companies to make higher education affordable for the student yet profitable for the provider

  • Motivating the creation of educational products and services

  • Building and maintaining the brand image across all channels of publicity

  • Engaging and retaining staff

Other than the students, it is the faculty who play a very important role in establishing the reputation of an institution, which, in turn, attracts the required students. An efficient 360° SRM system would consider the goals of all the stakeholders and incorporate them in a student-centric manner.

SRM Systems Incorporate Changing Roles and Experiences

All the stakeholders, including students, faculty and administrative personnel go through a range of experiences in association with the institution.Beginning from when they enter the institute as strangers to the sense of belonging them cultivate over time; they would need to be treated differently according to their changing role. A seasoned vendor such as HCL Tech would ensure that these changing roles and functions are also a part of the provided system. This means that any situations that require intervention, such as a dissatisfied student who may be thinking of leaving the institution, would definitely have an addressing mechanism. If the design accounts for all such cases, hardly any scenario would remain truly “unexpected”.

SRM Solutions Harness Social Media

The management bodies of educational institutions would definitely be aware of the reach of social media among students. You can now harness the might of this medium in a positive manner. A service provider like HCL Tech could help you with using a popular platform like Facebook or Twitter to actively engage with an existing and prospective student population. For example, a Facebook page could be a medium used by the institution for such interaction. Social media apps used along with pattern recognition mechanisms may also be used.

Choosing HCL Tech to implement your 360° Student Relationship Management System is an important step, as it ensures that you receive a comprehensive, modern and efficient solution. All the building blocks including the data layer, CRM services, data analytics and social ecosystem, including mobile apps, would beput in place for you. All you need to do is to build on them further and operate them efficiently to ensure the success of your institution’s student relations strategy.

To know more about the topic please read the whitepaper presented by HCL Technologies.

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6 Cloud Computing Standards to Watch Out For

July 15, 2014

Of the numerous platforms available, cloud computing is slowly becoming the next big wave to hit industries and computing professionals around the globe, after Android applications. The cloud computing platform is one of the only ways in which that companies can reach new levels within their industry. One of the growing trends in the world […]

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Amazon AWS Moving ‘Up the Stack’ to Applications

July 14, 2014

Amazon Web Services has entered the applications end of the cloud world with several recent releases: Log monitoring and admin with Logs for CloudWatch Collaboration and file sharing with Zocalo Mobile application development with Cognito, Mobile Analytics and a new Mobile SDK Logs for Cloudwatch works with the AWS CloudWatch network monitoring console to collect […]

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4 Reasons to Improve Your Infrastructure Management On-The-Cloud

July 11, 2014

Infrastructure-as-a-service or IaaS is slowly yet steadily improving as the longest solutions towards successful integration of services and its management. Enterprise Resource Planning (ERP) and Customer Relationship Management systems are perhaps the quickest systems to adapt to legacy systems particularly on the cloud. Companies have not left any stone unturned when it came to adopting […]

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Achieving Business Transformation by Aligning i-SCM with a Robust IT Strategy

June 23, 2014

Can adapting to the new best practices actually help you gain the business benefits that you are looking for? With the implementation of tools such as the Intelligent Supply Chain Management (iSCM), there are possibilities of ensuring the realization of business goals that reduce the risk of time and costs, overrunning. So, when it comes […]

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